We all love a good Advent calendar that reveals a new and exciting surprise for each day leading toward Christmas. As a company, blogger, or author, creating a content calendar can make this Christmas season more exciting for you and your audience. Blogging during the holidays is the most crucial time of the year, as this is where you can receive the most traffic and engagement.
A Christmas-themed blog schedule is a fun and exciting way to reach more people and get your brand or voice out there. You can attract lots of attention as readers look forward to each one of your blog posts this Christmas season. This article tells you everything you need to know about starting your 12-day Christmas calendar.
The Importance of Blogging During the Holidays
The holidays are a season when most people are online, as they have time to read all of the blogs and content they couldn’t indulge in during the working year. It’s the time of the year when people are looking for some good content to enjoy while doing some online shopping to buy gifts for others and even for themselves.
Whether you have a product or service to sell, you’re an author promoting your book, or you’re a blogger who wants to get their content out there, this Christmas season is the best time to do it. Everyone can benefit from the Christmas season rush by posting lots of content that engages and entertains.
However, the holiday season is when most bloggers and businesses are putting a lot of content out there. This can make everything really competitive at this time of the year. How can your blog stand out from all the content being produced during the festive season? Creating a Christmas content calendar may be just what you need to reach people and stand out of the crowd as a fun and unique blog!
How to Create a 12-Day Christmas Content Calendar
Though the idea of a Christmas calendar may sound appealing and exciting, you may be completely unsure where you can start. What is a Christmas content calendar for bloggers and how can you go about creating one? The following tips and steps should be followed for your seasonal blog post calendar.
Holiday Content Planning
A Christmas content calendar is when you schedule blog posts around the Christmas season to get your readers excited for the holiday season. In this case, you’ll be blogging for 12 days straight leading up to Christmas Day.
The key to creating the most effective and successful content calendar is to plan your holiday content meticulously. You want to ensure that before the festive season begins you know exactly what you want to get out of your content:
- Create a schedule. Within this plan you create, ensure that you have a precise schedule that you stick to. Doing this will ensure that you manage your time and have a successful content calendar.
- Come up with an edge that will excite readers. For each blog you post, be sure to find something unique that relates to your brand and voice, as it will resonate with your readers more.
- Plan out ideas for content. Once you have your edge and you’ve put together a posting schedule, you can plan out your content. Creating outlines using your fresh and creative ideas will attract traffic to your Christmas calendar. For example, if you own a food-related blog or business, each blog article can have a different theme related to the best Christmas foods.
If you plan your content efficiently before Christmas starts, you’ll be able to put together a perfect blog calendar that generates a lot of traffic and engagement for your blog this season.
Write Your Blog Articles
Producing all 12 of your blog articles first can help you to stay ahead of schedule. If you have a busy schedule, you want to ensure that you properly plan out the content of each blog article so that you can be prepared before the start of your 12-day Christmas content calendar.
If you get started now with the writing of your article, you’ll have so much time before Christmas comes around. Get started on your outlines first, and then work your way through each article. Though it’s a lot of content, ensure that the quality of each article is consistent and engaging.
You may feel as though writing 12 blog articles at once is a bit overwhelming for you. If you don’t have the time to write a lot of content or this seems like a daunting task to you, getting your articles outsourced by high-quality writers like at The Urban Writers will allow you to participate in this great Christmas blogging idea.
Post Consistently
With each Christmas calendar post, you need to ensure that the writing, holiday themes, and quality are consistent. You want readers to come back after the first, second, and third blog post—all the way up to your 12th-day post.
During the 12 days of your calendar content posts, you should ensure that you’re posting at the same time each day. Keeping this simple consistency can keep readers hooked, as they get into the routine of reading your blog posts at a given time. Discover what time of the day is the best to post; for many bloggers, the morning is the best time to post.
Along with posting consistently, it’s important to create hype around each article you’re going to post, as this will keep readers engaged and excited for the publication of each blog within the 12 days of your content calendar. This hype can be influenced through the use of content marketing, which we’ll discuss in greater detail next!
Festive Content Marketing
With more content being published during the holidays, it’s important to take the proper measures to market your content so that it reaches a wide audience of engaged readers. All the hard work and effort you put into creating your Christmas content calendar has to pay off. Using great marketing and advertising techniques can ensure that your content calendar takes off with your readers.
Making Use of Online Tools and Resources
To encourage excitement and engagement for your content calendar launch, promoting and marketing your content online is the best way to reach more people and create a buzz and hype for all of the content you’ll be releasing. Some effective online tools you can use for content marketing include the following:
- Social media. Social media platforms are a great resource that you can use to market your Christmas content calendar, as you can direct a lot of traffic to your blog from various social media apps like TikTok, Instagram, and Facebook. Boosting your social media presence globally is crucial to reach more potential readers.
- Email marketing. Once you get people to visit your 12-day Christmas content calendar, you should provide them with an option to subscribe to this event. This will ensure that each reader can keep up to date with each post. Create an email marketing list for every blog you post. Make this email eye-catching and engaging, so potential readers feel enticed to read your blog post.
- Google Ads. If you really want to go the extra mile to get your content out there, you can invest in a tool like Google Ads that guarantees the exposure of your posts. Posting Google Ads can improve the ranking of your blog, allowing more clicks and views on your daily Christmas blog posts.
Using these marketing tools is essential to get the word out there that you’re releasing your content. Without doing the necessary content marketing, the hard work you put into your blogs won’t be noticed by eager readers. Consider hiring freelance writers with TUW, as they can help boost your content marketing for your 12 days of Christmas blogging.
Creating Festively Designed Campaigns
Posting a fun and festive campaign that is eye-catching can draw readers into your content calendar. Written content isn’t the only important part of your Christmas blog calendar, as the visual appearance of each post is crucial. If it’s dull with no real theme, you’re less likely to have a real engagement where people take their time to read through your article.
This makes it crucial for each post to be vibrant and holiday themed. If one blog post is themed around Christmas gifts, use colors and designs that strongly reflect this topic and theme. Don’t be shy to use lots of bold colors and designs that really excite people visually.
Promoting Your Christmas Calendar
One reason why you should get started with planning your holiday-themed content now is for promotional purposes. Having your planned Christmas content now means that you can post lots of promotions and sneak peeks that generate a sense of hype for the release of your Christmas content calendar.
Another way to gain more traffic and engagement to your Christmas content calendar is by setting up some specials and promotions. The festive season is the best time of the year to run promotions, as it’s a very costly month for most people. Offering those specials will attract anyone interested in what you have to offer.
There are many opportunities for businesses around Christmas, as there are many online shoppers wanting to get their Christmas shopping done for gifts and for themselves. Offering specials for some of your bestsellers can get you a lot of sales through your blog content. You can do a new promotion for each post of your 12-day calendar blog post.
If you’re a blogger and you don’t sell anything, why not earn some extra cash this season through affiliate marketing? You can integrate affiliate links into your content, promoting products that align with your brand and voice. You can also selectively choose products that are on sale this Christmas season to stick to budget-friendly festivities. Blogging can be a great source of income, especially during this time of the year.
Publish SEO Blog Articles
Your original blog article may be educational, entertaining, and fun to read, but without SEO, this blog article doesn’t reach many eyes. This can result in all of your hard work being put to waste, as it doesn’t get any engagement. To avoid this scenario and to make the most of your content calendar, make sure that each of your 12 articles is search engine optimized.
SEO articles contain specific keywords, links, and research that can improve the ranking of your article on search engines like Google. When someone is searching for something in relation to your article, your article will be one of the first ones that show up. This will result in more people reading your content and looking through your website.
Not sure how to write SEO blog articles that will receive more traffic and engagement? The Urban Writers has professional SEO writers who can provide you with content that ranks higher on Google.
Holiday Content Ideas
During your holiday content-planning process, you may find that you have no idea where to start with your Christmas content. It can be challenging to come up with fresh and unique ideas that can make an audience excited and engaged in your content. We’ve briefly discussed some of the ideas you can showcase in your calendar, but here are some more detailed and unique ideas to try out in your content calendar:
- Holiday-themed short stories. To cater to all of the bookworms out there, you can write some short and sweet holiday-themed short stories that your readers can look forward to for each blog post. This is an especially good idea for self-published authors looking to sell their ebooks.
- Exploring unique Christmas themes. Around the festive season, there will be so many articles about Christmas stereotypes like Santa or mistletoe. Think of different Christmas themes that are exciting but also not overdone. For example, you can have a grinch-themed blog article that explores a sale you have on all of your green and earth-toned clothing.
- Customizing your content to your target audience. To really find a niche that resonates with your audience, you need to get to know who they are, what they enjoy reading, and what type of activities they practice in their free time. If your readers are horror lovers, you can create some creepy Christmas blog content that thrills your audience.
- Tell your own story. To appeal to the reader and stand out from competitors, getting personal can build a relationship with your readers. Whether it’s your business or personal blog, telling your story this holiday can help your audience connect with you on a deeper level. This can make them more interested in the content you’ll post for the next 12 days.
When coming up with fresh and exciting ideas, don’t be afraid to think completely outside of the box. Take some time to brainstorm something completely unique. You never know, it could be the next greatest hit!
In Summary
Though it may seem like the holidays are far away, Christmas is just around the corner. It’s time for you to get started with your content now so you can plan and schedule your 12-day Christmas content calendar just in time for all of the festivities. Your content calendar can get you the traffic and engagement that your blog may have been lacking throughout the year.
If you don’t know where to start with your content writing, The Urban Writers is here to help. Our professional content writers can create SEO articles that truly reflect your brand while optimizing the engagement they can receive online.
